Henry Jenkins

Henry Jenkins, Transmedia Storytelling Guru, talks about Brazil

Citing examples such as Lost and Star Wars and indicating how companies should behave towards fans that take their content to create new stories, Professor Henry Jenkins analyzes the opportunities for transmedia storytelling in Brazil.
BY Braznu Magazine

Citing examples such as Lost and Star Wars and indicating how companies should behave towards fans that take their content to create new stories, Professor Henry Jenkins analyzes the opportunities for transmedia storytelling in Brazil.

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